Running a successful campaign can be tough, really tough and the margins can be very thin. Let’s face it if it were easy we would all be rocking Black Amex cards.
Anyway if you are messing with Facebook Ads and having trouble running a profitable campaign you may want to look at dropping your CPC or CPM to a point where a campaign would be profitable and just sit on it. Your ads will sit idle but when the inventory gets thin Facebook may throw a couple impressions their way and if you hit a decent CTR ratio they will run for a while.
I had dozens of campaigns I just sort of left, every once in while they’ll startup and I’ll get a surge of traffic, it can be slim margins but I’ll take it.
One note, if you are running obscure campaigns (that may disappear) or have uncomfortably high budgets you will want to keep a close eye on things.
Below is a screen shot that illustrates a campaign that had stalled but got a second life last week. I was running the campaign a long time ago (probably two years ago) with some success but the clicks dried up (due to low CTR). The clicks started rolling in again last week. I made a couple hundred dollars and now the clicks are drying again. Not mind-blowing or life altering but it also didn’t involve any extra work. I’ll take it. And so would you.