Yahoo Powered by Bing

by Lyndon on February 20, 2010

A couple of weeks I recommended looking at optimizing for Bing and mastering AdCenter.  The reasoning, I expect Bing to gain a lot of market share, it might not overtake Google but I’d bet the days of a 5-10% market share for Microsoft’s search platform are long gone.

Microsoft recently announced department of justice clearance for the Search Alliance.  What does this mean?  AdCenter will power YSM and Bing’s algorithms will power Yahoo search results.

Let’s take a look at the effect this will have – assuming no growth for Bing (Bing will grow):

Google has 66% of the market
Bing has 8% of the market
Yahoo has 17 % of the market

By the end of the year Bing will be able to offer you about 40% of the exposure that Google can!

I’ll say it again if you are PPC Ninja start playing with AdCenter, if you are a SEO start Optimizing for Yahoo, if you are smart just keep building quality products and you will be fine :).

{ 7 comments… read them below or add one }

Michael Martin February 20, 2010 at 8:05 pm

Bing won’t power Yahoo search until late 2010 & the combined Ad management will be sent over to Microsoft adCenter around the same time….unless Ballmer has an update to that at SMX West.

SEO doesnt really change regardless…especially if you r gearing it toward Yahoo whose engine is getting phased out ;)


Lyndon February 20, 2010 at 8:43 pm

Agreed – by late 2010 that’s near 40% of the exposure google can offer. Factor in some growth for Bing (when they become the default search engine for IE, Firefox, Safari) and win a a couple percent of people over by providing good results and it’s a market share worth targeting.

As far as SEO goes – you know I know I only worry about the basics ;-) I call you when I have a specific SEO question :)


Michael Martin February 21, 2010 at 12:59 am

Curious to Bing’s share as mobile becomes a greater factor since the iPhone will most likely default w Bing by the iPhone 4.0 announcement all the while there will be 100+ Android phones in 2010 available w Google being the obvious default.


Lyndon February 21, 2010 at 12:57 pm

You are the phone expert, but market share, iPhone must dominate (for now)? Do you know where the market share is at?

I am thinking andriod will step in because different manufacturers will start offering much cheaper phones. $600.00 for a phone is a lot of cash for the average person (who ends up losing or breaking their phone while on contract).

On a side note I am dying for a Blackberry with a good browswer.


Michael Martin February 21, 2010 at 1:45 pm

Im stealing a lot of this data from my upcoming SMX West presentation.

Comscore recently released the 2009 mobile data in

In the US 17% of phone are smartphones (up from 11% in 2008) & The iPhone has about 25% of the smartphone market.

The biggest gainer is Android which was at over 5% of the smartphone share before the Nexus One was released.

In total worldwide just over 25 million iPhones were sold to almost 8 million Android phones in 2009 – Android having a 1073% increase to its 2008 numbers – & already on pace to sell at least 22 million units this year.


Lyndon February 21, 2010 at 6:21 pm

Wow – I would have never guessed Android was doing those numbers…

Also wouldn’t have guessed they berry lost market share. Thanks for the insight.

Wish I could make it to SMX West.


jtGraphic March 3, 2010 at 2:25 am

I’m really beginning to see some of the value in Bing. The features they announced at TED combined with some of the recent roll-outs have been phenomenal.


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