A couple of weeks I recommended looking at optimizing for Bing and mastering AdCenter. The reasoning, I expect Bing to gain a lot of market share, it might not overtake Google but I’d bet the days of a 5-10% market share for Microsoft’s search platform are long gone.
Microsoft recently announced department of justice clearance for the Search Alliance. What does this mean? AdCenter will power YSM and Bing’s algorithms will power Yahoo search results.
Let’s take a look at the effect this will have – assuming no growth for Bing (Bing will grow):
Google has 66% of the market
Bing has 8% of the market
Yahoo has 17 % of the market
By the end of the year Bing will be able to offer you about 40% of the exposure that Google can!
I’ll say it again if you are PPC Ninja start playing with AdCenter, if you are a SEO start Optimizing for Yahoo, if you are smart just keep building quality products and you will be fine :).